You might think that your logo should tell people something about what your company or brand does, or include some sort of imagery related to what you do. But they're appealing and recognizable nonetheless. What do these 4 logo have in common? They have absolutely nothing to do with the companies they represent, or what services they offer. No need to get clever – just make it look nice And if your logo only uses a couple distinct colors, then it will avoid clashing with other images and designs, and its colorway will be easy to associate with your brand.ģ. But this also presents some difficulty: if you want to use your logo as a watermark or printed design, or be able to use it in colorful graphics, you shouldn’t use a photo, or use too many different colors in your logo.įor printed uses or watermarks, vector images and png files are better, with transparent sections and simple contrast to allow your logo design to fit seamlessly into any background and look good in black & white. One of the main benefits of a personal or brand logo is versatility – a simple, recognizable logo can be used everywhere from an internet ad to a branded t-shirt. Don’t use photos or many different colors: Or it can simply be a stylized version of the first letter, like Newsweek's "N" above. If the name of your brand is longer than 6 or 7 letters, just leave it out of the logo! Since the logo will almost always be used in places with your group’s name – social media accounts, for example, will always have your page name included wherever your logo is visible – your logo can be purely graphic, with no words or names involved. Luckily, it’s simple to make your logo recognizable with square or circular dimensions. Here's a clear example of why shorter logos look best in square and round formats: A logo that fits a circular crop works much better online than a wide logo with tons of background Brands with wide logos can have trouble making their images large enough to be legible in a square or circular format, and most social media and job posting sites require square or circular avatar formatting. And in most cases online, logos and avatars need to be square or circular. Today, you’ll certainly need to use your logo on your website, online content, and social media profiles. If your logo were only used on physical signs, papers, or merchandise, it could be as wide or as tall as you want.
The best logos are distinctive and simple: the Nike swoosh, the Twitter bird, the Facebook F. Logos allow these brands, people, or products to gain recognition, identity, and familiarity. Logos are small graphic elements that can represent a team, brand, movement, product, even just an individual. I'll give you some tips & tools for creating your own logo for free online. Logos are an important of your branding for your team, company, product, or even yourself.
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